E-cigarettes targeting tobacco companies

E-Cigarettes taking on the big tobacco companies

It’s difficult to believe that electronic cigarettes were invented 10 years ago. In the US, the cigarette market is worth $80 billion, yet ecigs account for less than 1% of the market. But you’ll be mistaken for thinking this is a slow market mover. In fact its estimated sales of electronic cigarettes have doubled year on year since 2008, with little signs of slowing down.

Important to many existing smokers is the actual ecig experience. It should be as close as possible to the real thing, the touch, feel, hand to mouth movement and even the act of physically holding the barrel is as important as the nicotine delivery. This is why the nicotine replacement therapy industry with its gum and patches have such a high failure rate. The best ecigarettes also come in an array of flavours and strengths to suit different people, a choice which is not available to smokers of traditional cigarettes.

 With the Ecigarette industries growing in popularity, it should be noted that no health claims are made, except that it is a remarkable alternative. Ecigs don’t have any tar or tobacco, so they don’t contribute to an array of deadly diseases and health problems such as lung cancer, high blood pressure and stroke. Despite a Greek study last year claiming ecigs increase airway resistance, it’s very clear they are healthier than real cigarettes.

So what does the future hold for the electronic cigarette industry? 

Well it seems promising, with tobacco companies buying out ecig companies, this indicates they certainly see potential and value in the industry. It also shows a wider interest in growing and developing an industry which for once focuses on the customers and is not driven by profit alone. So for ecig companies whether it’s competition against the tobacco giants or joining forces for world domination, what is clear is that ecigs will continue to thrive and users will continue to force the awareness and popularity of this revolutionary product. The boom is here to stay.

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